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Bloomie’s Shakes Up Its Shopper Loyalty Program

Goes tender-neutral, double points on cosmetics, fragrance.

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By: TOM BRANNA

Editor

With shoppers willing to buy goods across the entire retail spectrum (from dollar stores to departments stores), keeping customers is critical. Bloomingdale’s is putting a new spin on its customer loyalty program (called Loyallist) in all U.S. retail locations and online. For starters, the upscale retailer is going tender-neutral, when many programs require that shoppers must use a store credit card to collect points. The new program is streamlined and delivers benefits to any custome...

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